Are your customers and clients loyal to your business? Can they be wooed away or simply forget about you for another? What even is customer loyalty these days and how in the world are you going to ask for it when thousands are demanding it with tricks you could have never dreamed of? You are going to earn it by providing your customers with what they need, not what you think they need, and by giving them the least complicated experience possible. These following posts are all about building loyalty, trust and consistency while keeping it all together under the slings and arrows of the most difficult, fickle and demanding thing we can imagine…people!